Last Updated: September 19, 2023, 18:58 IST
Apple seems to have another best-seller on its hands with the new iPhone 15 Pro Max seeing more demand than last year’s iPhone 14 Pro Max version. As per the details shared by analyst Ming-Chi Kuo, the premium model from the iPhone 15 series is once again grabbing all the eyeballs and people’s money.
He also points out that for the vanilla and plus variants of the iPhone 15 series the demand is at par, while the craze for the iPhone 15 Pro is lower this year, mostly owing to the exclusive camera features that Apple has limited to the 15 Pro Max. Kuo mentions that shipment for the iPhone 15 series to reach 80 million units by the end of 2023 with more numbers likely to be racked up in early next year.
He reiterated the production concerns facing Apple this year, which is not helped by the excessive demand for the iPhone 15 Pro Max version. All these have already created a long wait time for the most-premium iPhone 15 model but that should subside once Apple gets more units in place for expanding production.
The company has found extra support for making the iPhone 15 model, taking help from China and India for manufacturing, with the iPhone 15 Plus next in line to be assembled in India in the coming months as per reports.
But Apple still relies on its global chain to manufacture the Pro models, which invariably has a bigger need for increased production, which the company has been battling to pull off in such a short time. Apple has launched the iPhone 15 series in multiple countries, including India, which is part of the first phase for Apple this year.
The company has started taking pre-orders for the new iPhones which will be available for delivery/pickup by the end of this week. The iPhone 15 Pro series starts at Rs 1,34,900 this year, going up to 1TB storage model for the iPhone 15 Pro Max for buyers.